People tend to do business with companies they are familiar with. If your branding is
consistent and easy to recognize, it can help people feel more at ease purchasing your products or using yours services.
Standing out in a crowded marketplace is a business requirement for increased sales, profits and success.
People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love.
On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic.